Work from home business

There are often many and varied reasons why people would prefer to work from home.The main factor that influenced us was a desire to escape the rat race and leave behind the rigours of public transport and live in an isolated area.By Choice.!!.But we all still have a desire to earn a reasonable income at home and be your own boss.!!

But dont be sucked in by the countless get rich quick stories that abound on the internet.How many people want to read about ” I tried and failed” stories anyway.The road may not be paved with gold roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research .Yes the work loads can be higher for home businesses but you have the bonus of not working for anyone but yourself.!!

At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.

At this moment you are obviously interested in an online income based around the combination of home and the intenet.This is because most marketers realise the amazing immense possibilities an individual can achieve online for a smaller outlay than offline business model.Their are only two obvious ways of making an income which are selling a service or selling a product.!Thats it.!

Dont worry if you dont even have a site since you can just send people to an affiliate link using googles adwords or yahoo marketing.Both advertising methods require a certain level of skill to manipulate to any advantage.Find a product line be it ebooks or whatever,use a method of promoting it even use split testing of two different types of advertising.!Start off aiming for low competition keywords whic are sometimes called “long tail”.For an example , instead of trying to compete for the word “honda” which would be quite difficult, you might compete for “discount honda in michigan” and send customers to an affiliate site you have joined.

And now a brief stumble down memory lane for a pithy quote from one of the best salesman, or pen and ink men as they were referred to then.I am speaking about Gary Halbert of course..Facing a class of his students gary asked this question “if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?”The students shouted back answers like “I would use the tastiest,freshest hamburger meat” or “my prices would be the lowest” etc etc.Gary waited and then leaned forward and said “the only advantage I want is a starving crowd” .All he was saying was that the most important element of any marketing campaign is the quality of the target market.

Internet marketing, just like other forms of marketing requires two key factors for you to research to work out if you can make a sales killing.The first is traffic levels, ie, how many potential customers there are, and the second is Visitor values.Or, what is each of these possible customers worth to me.The main problem with knowing traffic levels is are their actually buyers for this.?For instance, a search for terms like pranks and jokes etc would show huge traffic levels but with a zero level of potential buyers.A tool which is ignored but simple for traffic levels and competition is the google adwords suggestion tool.

When using Google suggestion tool go to “results are tailored to..” and click edit and choose country if yuo are aiming for a smaller market.Type in your main keywords and tick “use synonyms” box.We now utilise “Approx Avg Search Volumne” for a monthly average.Then we literally search for the “long tail keywords” .Then if we are going for the Australian market for instance we enter Australian Google search and examine our competition.

To find the possible sales value of our keywords whilst using google adwords suggestion tool we search “keywords” to find web sites “built” around these keywords to some degree.To find dollar value of the customer/niche we go to the adwords tool on the left hand side and click “Show estimated Avg .CPC”.Then we multiply traffic by cpc(value per visitor) and come to a Total market value.Anything above $900,000 per month is a definite sales possiblity.The search for long tail phrases to get pages to rank in the search engines.When comparing two similar niches, the one with the highest customer value will probably be more profitable.!Thats when you start to consider number of your competitors, strength of those competitors, your products sales price,possible conversion rates, and your ability to optomise the site to rank.